When we are tackling our big work, sometimes we don’t want to get started so we keep putting it off. We often call this procrastination, which is avoiding something we don’t want to do. The antidote to procrastination is ACTIVATION! Meaning, we get started on something we do want to do! A key ingredient of Activation is knowing other people care about what we are working on, and will notice if it doesn’t get done. I have set up Activation Hour to help me start consistently on my big work, by knowing at Tuesday 2pm each week, other people are going to show up for their big work too. It could also be called Deep Work Hour or Focus Hour, or even, Quiet Time.