About Us

Breakfast People is the brain child of Deana Murfitt who has been serving up exciting executable People strategies in fast-growth scale-ups since the heady days of the dotcom boom. Clients include the brightest and best from the UK digital community: Unruly, Firefly, Tutorfair, Last.fm, eBay and lastminute.com.

Deana Murfitt
Deana MurfittCEO | Founder | Lead Coach
Prior to creating Breakfast People, Deana was Chief People Officer on the Executive Team at Unruly Group, scaling the business to 300+ people across 20 locations. As part of the M&A team, she supported the acquisition of Unruly’s biggest competitor in Europe (Shareifyoulike GmbH) in May 2013, and successfully sold Unruly to News Corp in September 2015 for £114m. Alongside her Unruly CPO role, she took on the position of Post-Acquisition Director, guest lectured at Cass Business School, and established the Unruly Hive which is a cowork space for digital start-ups in Shoreditch.
Deana’s consultancy style is collaborative, pragmatic and fun. Bringing her unique experience & insight, she works with her clients to deliver executive coaching, resilient People Plans, and strategy communications. She especially loves to mentor high performance People teams.

Deana lives in London but splashes around on a paddleboard with her four children & dog in the Dorset sea whenever possible.

Rosie Culbertson
Rosie CulbertsonOperations Director
Rosie joined Breakfast People in September 2018 after spending the previous 6 years working in various roles in the People Team at Unruly Group, where she and Deana so fortuitously met!

Rosie has spent the last 12 years working for People Teams in inspirational startups who have been scaling rapidly, and her expertise lies in establishing a healthy amount of organisation to enable the right kind of growth.

Rosie works behind the scenes at Breakfast People making sure that everything flows seamlessly to give clients the best experience possible.

When she is not doing this, she is generally found hanging out with her two small children, pottering in the Surrey Hills and experimenting with baking with coconut oil.

Our Clients