About Us

Breakfast People is the brain child of Deana Murfitt who has been serving up exciting executable People strategies in fast-growth scale-ups since the heady days of the dotcom boom. Clients include the brightest and best from the UK digital community: Unruly, Firefly, Tutorfair, Last.fm, eBay and lastminute.com.

What We Do

People and Culture Consultancy

Strategise with a former Chief People Officer to face your HR challenges

People and Culture Consultancy

Recent assignments include:

  • Recruitment and onboarding
  • Career pathing
  • Organisation design
  • Culture and values definition
  • Performance management
  • Salary, bonus and benefits
  • Recognition and wellbeing
  • Learning and development
  • Employee communications
  • People Insight
  • Board reporting

Available via CxO workshop-style or retainer with your inhouse People team.

Leadership Coaching

With Deana Murfitt Founder and Lead Coach

Leadership Coaching

Working 1:1 with Director / SVP / MD / CxO clients across Fintech, Edtech, Adtech, Property, Media to plan and execute their leadership strategy.


  • CEO, Founder, Lead Coach at Breakfast People
  • Chief People Officer at Unruly (300 employees across 20 locations) 
  • Established the Unruly Hive: a cowork space in UK, NY, FR, SE
  • Guest lecturer, Cass Business School: MSc Entrepreneurship
  • HR Consultant at Last.fm, eBay, Huddle
  • UK HRM at lastminute.com
  • HR Officer at Informix Software Ltd (acquired by IBM)

Coaching Boost

Boost your people’s resilience, positivity and motivation!

Coaching Boost

We place a hand-picked Breakfast People coach for one day in your office location:

  • Your people book 25 mins of 1:1 action-oriented coaching
  • We handle the booking admin online
  • We provide all communication templates
  • We send a confidential insights report 

Also available as online-only.

“Everyone should have a Coach” – Bill Gates

Something Different

Let their ideas breathe

Something Different

We’ll take your team for an energising walk near your office, and practice listening skills along the way.


Collaborative and hands-on, our sessions are designed for real-life impact


We have a mix of ready-to-go topics as well as deeper programs including:

  • Effective Communication and Collaboration
  • EQ Mastery
  • Patrick Lencioni’s 5 Dysfunctions of a Team
  • The Alternative CxO Program
  • The Resonate Program (developing early leaders)

Our Clients


“Thank you again for today……I think it was very valuable and the rest of the team thought so too. You’ve moved us forwards tremendously.”

“This feels like the first away day that we’ve had where we’ve come away with a clear plan agreed by the entire team.”

“I can’t begin to say how useful the 2 days were.”

“Deana was an essential part of what made the days successful.”

“Thank you so much for the leading us through the workshop. You did a superb job and I thought it was incredibly useful.”

“I was completely blown away by the workshop! It wasn’t what I expected, but I found it incredibly insightful and I know that I will use the tools going forward.” – Workshop Participant, 2018

“I’ve been connecting with my Inner Mentor daily since the workshop and she’s been giving some surprising and very effective advice!” – Workshop Participant, 2018