THE BIG WORK CLUB
A group coaching program to be your own boss, but better.

WORKSHOPS

ROUNDTABLE SUPPORT

NO SHAME ACCOUNTABILITY

In this online coaching program, you’ll be joining other founders, freelancers and solopreneurs to set direction, build momentum and get recognition for you and your business

Many founders think that working without support is the price they have to pay for autonomy and control.

I know that trying to figure it all out alone slows you down badly, and costs you your most precious resources: time, money and energy

Do you want to do things your way AND have access to expert guidance?

Do you love working for yourself but miss the collaboration of being in a team of peers? 

Do you thrive with freedom but also crave more structure? 

The Big Work Club is here to help you be your own boss, but better.

Stop feeling lonely, overwhelmed and tired.

Join the program to find your focus, save time and manage your energy.

All the guidance of an exec coaching package, with the confidence, support and fun of being in a team.

Already know this is for you?

CHOOSE YOUR PRICE

Join today and I’ll send across your Big Work Club starter pack.

Want to set your foundations first?

BUILD YOUR 90 DAY PLAN

Sign up for my free email course here

In the Big Work Club coaching program you will:

SET YOUR DIRECTION

Clarify the direction of your business, then design the bridge from here to there

MAINTAIN MOMENTUM

Learn tried and tested methods for creating results, and apply them consistently

GROW CONFIDENCE

Share successes and challenges, get recognition for your expertise, and celebrate your milestones

… and get your big work done!

What’s Included?

The Big Work Club is an online program. You’ll be joining a group of likeminded founders and freelancers for:

  • A monthly workshop focused on developing one core founder skill at a time

  • Group roundtable masterminds to share experiences and insight

  • Create-a-thon deep dive sessions for you to produce content, do some writing, build out an idea

  • Online offsites every quarter to rejuvenate and clarify your big plans

  • A weekly pulse of accountability, support and recognition

  • …. And other fun things we’ll decide to do along the way!

All of these are optional: you have access to all the resources within the program, and can choose your level of interaction. You’re offered a roadmap for the month, and you choose the blend of activities that work for you, your schedule and your interests.

The Big Work program is designed and led by Deana Murfitt (me!)

I spent 20+ years building and leading happy and productive teams in fast-growth companies like lastminute.com and eBay, enabling people to deliver their biggest work. In 2016 I left my role as Chief People Officer at Unruly to found Breakfast People, hoping to offer everything I knew about sustainable productivity to more founders.”

But, I had very little clarity on what I was trying to build, and I didn’t have a team to help me figure it out or give me encouragement any more! It was down to me to learn how to set direction, build momentum and find recognition for my work.

Since those lonely times, I’ve learned the core practices and skills that you need to stay motivated, productive and connected with peers, even when you’re working alone.

The Big Work Club is the program I wish I’d had in those early days, when I wasn’t clear on direction and didn’t have supportive people around me any more!

As well as running my business, I have 4 children and 2 dogs, I love a bit of yoga and walking the North Downs. Occasionally I lecture at Cass Business school too!

I’m obsessed with how to be my own boss but better. What about you?

Connect with Deana on LinkedIn. Read her Waffles here. 

My promises to you … 

  • Your program is 12 months, starting on the first day of the month after you enrol
  • You’ll then have lifetime access to all future Big Work Club group coaching, workshops and materials
  • You can cancel the program at any time – no questions asked
  • Every session is confidential and expertly facilitated, so everyone gets to share as much (or little) as they want
  • It’s a safe space for experimenting with new skills, getting feedback on ideas, and being supported by no-shame accountability
  • We’ll actively support and recognise you throughout your Big Work journey

When Can I Join The Big Work Club?:

You can enrol any time, and I’ll send you your starter pack straight away

You’ll join the live group on the 1st Monday of the month

Our calls are 6-7pm UK time on Wednesdays, every 2 weeks

CHOOSE YOUR PRICE
BUILD YOUR 90 DAY PLAN

Be Your Own Boss But Better

This program suits founders and freelancers who want to make it easier and more fun to focus on building their business, one step at a time.

1. SET YOUR DIRECTION

Stop over-thinking and over-planning. No more doing all-the-things, hoping something will stick. Be focused.

2. BUILD MOMENTUM

Learn tried and tested methods for getting results without burning out. Be consistent.

3. GROW CONFIDENCE

Stop letting other people run with your ideas. Build a supportive network and be known for your expertise. Be recognised.

4. GET YOUR BIG WORK DONE

No drama productivity! Be your own boss but better.

You can now access a program in the UK timezone that offers expert group coaching and no-shame accountability so you can grow your business. 

This program is for founders and freelancers who love the freedom and flexibility of working for themselves, but miss the structure, learning and collaboration of being in a team.

2021 Roadmap

There’s one focus for the program every month, so we zoom in on one area or skill at a time. We start the month with a workshop + simple worksheet, then two weeks later we’ll have a roundtable or mastermind session on the same topic, so you can share experiences and problem-solve as a group. You’ll also be part of the weekly pulse of no-shame accountability and recognition.

April 7th

TIME MANAGEMENT

Prioritisation that has a chance of survival in the real world

May 5th

MEASURING WHAT MATTERS

How to watch your progress in a way that spurs you forward

July 7th

YOUR FOUNDER VALUES

Find out the hidden guides that are pulling your big work forward and guiding your behaviour

Aug 4th

TIME TO HIRE

Explore the right time to collaborate, delegate, outsource, invest in software…

Sept 8th

DIFFICULT CONVERSATIONS

Being ready for negotiations of all shapes and sizes

Nov 3rd

LET IT BE EASY

A blueprint for sustainable productivity

Dec 1st

GET YOUR 2022 GAMEPLAN

A year-end review that helps you hit the ground running with your biggest priorities next year

2022 CURRICULUM – TO BE ANNOUNCED

Choose Your Package

Big Work Club Program

Lower Price

Pay up front and receive 2 months free

£3,000

Spread the Cost

Pay monthly via direct debit

£300

(per month for 12 months)

Program With 1:1 Coaching Package

Lower Price

Pay up front and receive 2 months free

£6,000

Spread the Cost

Pay monthly via direct debit

£600

(per month for 12 months)

* INTRODUCTORY OFFER *

The first 5 people to join the program will pay a one-off special founder price of just £1000 (or £100 per month for 12 months)

Stop feeling lonely, overwhelmed and tired.

Join the Big Work Club program today and be coached to set direction, build momentum and get recognition for you and your business.

All the guidance of an exec coaching package, with the confidence, support and fun of being in a team.

1. Choose your price

2. Receive your joining pack to get started

3. Add the first live session to your calendar

Be your own boss, but better!